Top of the page
from tomorrow.
SEO takes months. Ads put you above everyone the day they switch on. We build them, run them and tell you honestly whether they are paying for themselves.
Two costs, not one. Our fee from £350 a month, plus your ad budget paid straight to Google, from £300 a month. So £650 all in to start.
Built properly, then watched.
These four come as standard. The plans differ in how much we run and how often we touch it.
Your account, your data
Set up in your name, not ours. If we ever part ways the account and all its history stay with you.
Only your area
Ads shown to people close enough for you to actually turn up and do the job.
Wasted clicks blocked
We add negative keywords every week so you stop paying for searches that were never going to become work.
Cost per enquiry, plainly
Not impressions and not clicks. What you spent, what came back, and what each lead actually cost.
Pick the one that fits.
Most people start on Standard. Under about £750 of ad budget a month it is hard to gather enough data to improve anything.
Swipe the table sideways to compare.
| Starter£350a month + ad spend | Standard£595a month + ad spend | Serious£950a month + ad spend | |
|---|---|---|---|
| Minimum ad spend, paid to Google | £300 a month | £750 a month | £1,500 a month |
| Setup | £295 | £295 | Included |
| Campaigns | 1 | Up to 3 | Unlimited |
| Landing page | Your existing site | 1 built for the ads | Up to 3, tested against each other |
| Call tracking | — | Yes | Yes, with recordings |
| Managed | Monthly | Weekly | Twice weekly |
Ad spend is paid by you directly to Google and is on top of our fee. Setup is £295 on Starter and Standard, included on Serious. Thirty days notice, no long tie-in.
Not sure it is worth it?
Book a free 30 minute call. We’ll look at your profile as it stands and tell you what’s actually holding it back.
When Google Ads is worth it, and when it isn't
Ads are not right for every business. Here is how to tell which one you are before you spend anything.
You are buying attention, not renting it
Ads work the moment they switch on, which is their whole appeal. They also stop the moment you stop paying, which is the part people forget.
- The phone can ring the week you start
- It goes quiet the week you stop
- Best run alongside SEO, not instead of it
The maths has to work before you start
Work out what one job is worth to you, then work backwards to what you can afford to pay for a lead. If a job is worth a hundred and fifty quid, ads are a hard sell and we will say so.
- Start from the value of one job, not the budget
- Then work back to what a lead can cost
- We will tell you if the numbers do not work
Most wasted spend is clicks you never wanted
People searching for free advice, for jobs, or for how to do it themselves will click your ad and cost you money. Blocking those searches is most of the actual work.
- Free, jobs, DIY and courses all cost you money
- We add negative keywords every week
- A set-and-forget account leaks quietly for months
Where the click lands decides whether it pays
Sending paid traffic to a homepage and hoping is how budgets disappear. The page has to answer the exact search that was typed.
- One page per thing you are advertising
- The phone number visible without scrolling
- Say the town, so they know you cover them
Done properly, ads are the fastest way to find out whether people want what you sell. Done carelessly, they are the fastest way to lose a few thousand pounds.